Fallacies are defects that weaken arguments.
Examples
***Ad hominem
"It's just what you'd expect from a guy who had a Swiss bank account," says a new 30-second television ad,”-President Obama Ad. President Obama ad is attacking the man rather than attacking his position/argument.
***Argumentum ad populum:Appealing to the public
“We're tired of the old politics as usual. And that's why, with all due respect, I do respect your years in the U.S. Senate, but I think Americans are craving something new and different and that new energy and that new commitment that's going to come with reform.”-Sarah Palin
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